They may "do chicken right", but websites...not so much.
The other night my oldest daughter had a friend staying over, and we were trying to decide what to do about dinner. I decided that chicken sounded like a good idea, my wife agreed, and off to the website we went to try and plan the menu.
The website initially looks great, you see the menu items, the first one is chicken. That's great, we want chicken! I click chicken and another page opens telling me all the different kinds of chicken they have....this is good. I click "original recipe", I'm partial to that one. The next screen opens, there's a little blurb about the chicken, a link for nutritional information, and back button. Ok...but I want to know about buckets of chicken...how many pieces, what are my options, prices, how many sides come with how big of a bucket...so I click back and attempt to find what I'm looking for. So I search the website up, down, and sideways, no joy. No prices, no real meal layouts, no help. There is a link at the top right that says, "KFC Coupons", well that might be helpful right, I can find a coupon to use that will give a price guide.
So we click over to the coupon link, and they first ask for your birth date. I'm confused...they need to know how old I am before they'll give me a coupon? So I decide to tell them I was born yesterday. Next they want my name and address...I don't want the coupons mailed! They have a link that says "Print Coupons", great. I click that, but it asks for my name again...they really want to know. Ok, whatever, fine. I get the coupon...for 2 pieces of chicken for $24.95. What a deal do these people think I was born yest....oh, right.
In all seriousness though, why do so many of these businesses have websites that just aren't helpful at all? We're an online generation now, and they need to get on board.